Based on its proven years of own standards and traditions, the company’s strategy and focus do not exclude the creation and promotion of innovation. The approach ensures a confident trend of business growth and efficiency in international distribution. Distribution has several main product directions: consumer computer equipment, computer equipment and software as an enterprise-wide solution, household appliances, tools, and goods for home and premises comfort.

The classic two-level system of product distribution and value-added services (VAD model) is combined with non-conflict sales tactics. ERC offers products, ideas, and solutions for commercial corporations, state enterprises, and individual consumers or households, providing pure B2B cooperation. ERC conducts its business through business partners, comprising national and regional retail networks, owners of independent stores and projects, wholesale companies, online shops, system integrators, and companies focused on unique technological niches and segments. ERC has effective, time-proven methods of development and sales channel support, long-term collaboration with business partners, and additional time-polished pre- and after-sales services, including consulting, testing, warranty service, training, and exchange of experience.

International teams in local offices cooperate with all horizontals and verticals within the extensive international holding ERC. There are many interesting cross-language and cultural differences, with unique local histories, traditions, and a mix of religions that we care about. Teams in countries are energized by one ERC spirit and work as one global team.   ERC cares about healthy team spirit, and its structure provides opportunities for professional growth.

The ERC Code of Conduct and experienced colleagues are ready to help find the right way to support the proper steps. With the Code of Ethics and Business Conduct, the company has set internal standards, including business ethics and compliance with regulatory requirements. These standards apply to all ERC employees and C-level executives. ERC also expects partners to share this commitment to act honestly, conform to the law and respect ERC values.

ERC’s work with the partners is based on offering services strengthened by the proposal of a recommended complex set of quality products from suppliers and manufacturers worldwide that are stable and available in a business proposition from local warehouses. Business partners have their own ERC specialist-curator who cares for everything and knows which specialist from the global ERC team is necessary to attract to solve a set of tasks: individual financial and logistics conditions, special promotional programs, consulting, informational, logistic, marketing, promotional and technical support, and training of sales personnel, technical specialists, engineers, and other staff. Many experienced employees in a company started here their first job after college or university and obtained professional experience and essential positions.

ERC promotes advanced distribution technologies and cares about long-term effective partnerships with a wide range of partners – from leading global manufacturers to newborn startups. Starting cooperation with one brand in ERC, partners can open the gates to many additional possibilities and widen the cooperation and possibilities with dozens of vendors. The list of vendors ERC has signed official distribution contracts (some exclusive) can be viewed here.